When I was a kid I was really into juggling. I could juggle pins, balls, rings, and whatever else I could get my hands on. Now I’m learning a whole different type of juggling – juggling the many responsibilities of running a business. I knew launching a brand would require a lot of work, but didn’t realize how much time and effort it actually takes to keep everything running smoothly. Designing some tshirts, getting them printed, and selling them online sounds fairly simple, but there is so much more that goes on behind the scenes. Since there’s only so many hours in a day, deciding how to split up my time each day is key. There are some tasks that need to get done immediately, some that need to get done sometime in the future, and some that I want to eventually do but aren’t urgent. So many different areas are constantly competing for my attention: my email inbox, new design ideas, places to contact, people to meet with, blogs to read, and the list goes on and on. The most important thing is learning to prioritize and not let those “want” tasks distract from the “need” tasks. The more time I spending doing Ugmonk, the more I realize that building a brand and running a business is one giant juggling act.