Tartine Bread

October 28, 2010 | 7 Comments

As a follow up to my post on passion, I couldn’t help but post this short film about Tartine Bread. Not only do I have an obsession with good bread, but I also love people who are incredibly passionate about their craft. To most people bread is just bread, they don’t think much about it but to Chad Robertson, co-owner of Tartine Bakery in San Francisco, bread is so much more. He spent over two decades apprenticing under the finest artisan bakers and continued to refine his recipe and process to create the perfect bread. My goal with Ugmonk is to apply that same attention to detail and passion into everything I do as I continue to learn my craft. And next time I’m in San Francisco I’m definitely going to be stopping by the Tartine Bakery.

  • Evan

    WOAH that made me salivate. What a fantastic passion. :)

    SO hungry now! :)


  • Trish

    Wow! I mean, I have always loved bread, but I want to travel to San Fran just to try his! That’s sweet how you paralleled it to the way you look at designing. Very inspiring!

  • http://zencreativearts.com tyler schuett

    That’s such a fantastic video. I have to completely agree with you about taking your craft and as you learn and grow truly producing results that are detailed and beautiful such as they (and you Jeff) do.

    Do what you love and it shows. If you are fortunate enough to be able to wake up every morning and be passionate and full of life, doing what you love, being present… life becomes so beautiful and amazing.

    I happen to live about an hour outside of SF so next time I’m there I will have to get some bread from Tartine and send it to you.


  • jared

    Awesome! I love these type of posts keep them up :)

  • http://www.porteno.net Pablo Majernik

    Thanks for sharing Jeff. I live in SF and grab Tartine often, especially their pastries. If you ever stop by here you have to go there for coffee and a croisant. Let me know if you visit and it will be my treat. Keep up the good work!

  • http://www.ugmonk.com Jeff

    Glad you guys enjoyed the post.

    @Tyler and Pablo: Guess I’ll have to take you up on your offer next time I’m in SF :)

  • Tyler

    nummers! great inspiration.