As you know, I like to share some of my design process to show you what goes into creating Ugmonk products. Rather than go into a lot of detail about my workflow (read more on that here) I thought I’d post a bunch of my original sketches for the new Do What You Love shirt.

This design was an interesting process. I actually did more sketches for this one that any other shirt so far, but ended up coming back to one of the simplest layouts. Funny how that works. The many hours that I spent sketching were definitely not a waste as it allowed me to explore lots of different styles until I found a solution that I was happy with. Some of the elements from these sketches may even show up in future designs.

For the final version I chose to keep it simple and echo the style of old letterpress wood type, tying it back to the origins of the craft. I spent some time researching old type and incorporated some of the characteristics and imperfections into the letter forms that I used. To add to the vintage feel, I added a subtle texture to the artwork and chose a heather shirt fabric to tie the whole vibe together. Click here to see the finished shirt.